I am the Branded Content Editor for Skift Meetings (formerly EventMB), an online publication that reports on the meeting and event industry.
I have advanced academic training in research and analysis including an MA in English from the University of Toronto, which has also refined my technical proficiency with the language.
My experience in conducting SEO research and on-page keyword optimization includes tools like SEMrush and Yoast. I am experienced in creating content organized around SEO and data-driven pain points with keyword optimization incorporated into headers, leads, and meta descriptions.