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With a rich background in membership, marketing, and strategic leadership, I've consistently delivered outstanding results in recruiting, retaining, and engaging customers/members. My career journey is marked by a strong track record in strategic planning, organizational transformation, and revenue generation while leading diverse teams.
🚀 Key Achievements 🚀
✨ Oversaw a membership department at AcademyHealth, generating ~$1M annually and improving member retention rates, implementing strategies that significantly improved member retention rates and non-dues revenue generation.
✨ Led teams to develop innovative sessions and educational content, resulting in $2.5M in gross revenue ($1M net revenue) for an annual conference.
✨ Generated $210k in revenue in the first year of launching a new professional development business unit.
✨ Fostered relationships to enhance organizational brand awareness that allowed us to confirm a $4.6M national advertising donation over two years.
Now, let's talk about my not-so-secret passion outside the office—dance! 💃 I've been dancing for years, but lately, I've been captivated by salsa and bachata. What's truly surprising is the wealth of business lessons I've gleaned from my dance journey.
🌟 Business Wisdom from Dance 🌟
✔️ Courage: Whether mastering a new dance move or launching an innovative marketing campaign, taking calculated risks is where growth happens.
✔️ Creativity: From styling dance moves to sparking fresh ideas team meetings, thinking outside the box fuels our success.
✔️ Leadership: Whether asking someone to dance or guiding a cross-functional team through organizational changes, strong leadership is key.
I’ve even brought the power of dance into the workplace by hosting dance breaks at my current organization. They're not just about fun; they foster morale, team unity, and contribute to our Diversity, Equity, Inclusion, and Accessibility efforts.
In my role, I've discovered 3 areas that fuel my work every day:
1️⃣ Customer Focus: I thrive on engagement, retention, and recruitment strategies that put our members at the heart of everything we do.
2️⃣ Project Management: I'm all about establishing efficient processes that keep our business running smoothly and effectively.
3️⃣ Elevating Customer Experience: Bringing the customer's voice to the forefront and constantly improving their journey is my mission.
💬 Wanna chat membership or marketing, or even dance? Let's connect! 💬
I'm always open to new connections, collaborations, & discussions.