Anh Vu-Lieberman

Anh is an eCommerce executive, brand strategist and AI optimization expert, with 20+ years of experience launching diverse brands, products and change management initiatives that position businesses for hyper-growth. She has masterminded on large-scale enterprise projects and built high-performance teams for numerous global and iconic brands, including ModCloth, Brookstone, Hurley, The Frye Company, Old Navy, Honeywell, and Nautica Jeans with John Varvatos. Entrepreneurial-minded, with a heart for mission-driven companies, she thrives in collaborative environments where she can grow brands—and grow people. Data forensics is her favorite specialty, with AI and Google Analytics as her love languages. She is adept at rapidly building, scaling and analyzing highly integrated and responsive domestic/international content personalization programs. Her expertise: DTC brand strategy, customer acquisition & retention, and AI platform optimization.

Anh is VP of Operations & Brand Strategy at Nogin, a market leader in intelligent commerce solutions. She oversees the training and development of top talent across branding, digital marketing, creative and site operations in a matrixed environment. As the main post-launch point of contact, she builds client relationships and SMB to enterprise-sized businesses across a portfolio of $300M GMV.

A career highlight is when Anh launched the now-iconic apparel & fashion brand, DSTLD.com, and built an instant Vogue editor favorite pair of jeans. Other career milestones include helping bring Global Brands Group from crisis to profitability through high-growth initiatives, and also, post 90-day launch with ModCloth out of foreclosure, increasing program revenue by 32% YoY.

Able to identify and leverage raw talent while championing them to “be captain of their ship,” Anh possesses transformational leadership as a core value. Her drive to overcome adversity in pursuit of better – and help others along the way – was instilled long ago after being born on a sinking ship in the Pacific.

Anh holds an honors BFA in Fashion Design at Parsons and is the recipient of the US Congress Resolution Award. Her mother once asked her how she made the change from design to tech. “I love to read,” Anh said. A voracious reader of developer blogs, SEO journals, digital marketing & AI news, Anh stays on top of trends & technologies and continues designing—only now, it’s with analytics for top brands.