Classically trained brand marketing executive with a heavy digital focus and a GM mindset. Unique combination of agency, CPG, and fast-growing DTC experience. Demonstrated leadership in driving both brand equity and revenue growth through P&L ownership and extensive knowledge of brand management, digital/performance marketing, innovation development, and product marketing. Proven ability to build from scratch, navigate ambiguity, and move fast. Deep passion for digital disruption. Curiosity-driven talent developer and cross-functional team leader. Harvard MBA. Side gigs as a dance choreographer and humpback whale researcher.
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Key Accomplishments
• Named Top 100 Women in Brand Marketing by Brand Innovators (2021, 2022) and featured in Adweek’s Women Trailblazers series.
• Launched No7’s Unstoppable Together purpose platform, garnering an 80% lift in brand SOV. Shecession campaign helped 10K women and won the DRUM PR award for Most Effective Use Of Influencer Marketing.
• Launched the brand Simple Skincare and scaled it to $150M sales in 2 years.
• Built the digital, social and influencer teams from the ground up at StriVectin. Led the team to 6x ROI from social media.
• Won Unilever’s “Volume Driver of the Year” award for personal contribution to company growth.
• Won prestigious advertising and innovation awards including the Silver Effie, the Jay Chiat Gold and the Allure Best of Beauty Breakthrough Awards.
• Successfully developed talent internally and promoted direct reports in every leadership role.
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Core Competencies:
☑ Brand Strategy and Positioning
☑ Consumer Insights
☑ Digital Marketing/Performance Marketing & Digital Transformation
☑ Social Media Content and Paid Strategy (Facebook, Instagram, Pinterest, Snapchat, Tik Tok)
☑ Acquisition Marketing (eg SEO, SEM, Display, Social, Affiliate, PR and Influencer Marketing)
☑ CRM and Email Marketing
☑ Creative Development and Agency Management
☑ Media Planning & Channel Strategy (Traditional and Non-Traditional)
☑ Integrated Marketing
☑ P&L and Budget Management
☑ Business Planning/Annual Operating Plans
☑ Demand Forecasting
☑ Pricing and Promotions
☑ Innovation Pipeline Planning
☑ Innovation Commercialization
☑ Go-To-Market Strategy
☑ Talent Development
☑ Cross-Functional Team Leadership