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Amazon Seller Central + UserTesting
May 17, 2023
Case Study
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20 years of industry experience in user experience research from Facebook/Instagram, Google, Nokia, and Yahoo!

- Expertise in stakeholder engagement, storytelling, multiple types of qual/quant methods, spearheading new creative methods, and taught creativity in research/storytelling classes
- Spoke at conferences in US, Asia, and Europe since 2005, including UX World 2014 in Seoul rated as “best talk” | 2​ podcast interviews | 5 publications
- Designed and built a 4-room “Home” usability lab featured in 2013 Android I/O talk

Master’s degree from Stanford University & bachelor's degree in communications with a systems and technology focus and information sciences minor from Cornell University in New York
Sr. User Experience Researcher with a rich background in Human-Computer Interaction. Experience in researching and building mobile applications, consumer social media and community products.
Specialties: User Research skills: Contextual inquiries, cognitive walkthroughs, heuristic evaluations, usability benchmarking and RITE studies, participatory designs, quantitative and qualitative analysis, HTML, WYSIWYG layout tools, SPSS

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