As a Longform Content Specialist at Vendasta, I help local businesses establish authority and improve their SEO through engaging and informative blogs and web copy. I write 4-5 blogs per day, covering topics such as marketing, finance, and health, and using headlines, links, keywords, meta titles, and descriptions to optimize them for search engines. I also edit the blogs written by other members of the marketing team, ensuring quality, consistency, and accuracy. Furthermore, I conduct content calls with partners and clients to ensure that the content aligns with the brand voice and values.
In my previous position as a Digital Ads Copywriter, I created white-labelled ad copy for Google and Facebook campaigns for various organizations. I researched the clients' brand voice, values, and promotions, and used best-performing keywords to achieve high rankings and impressions. I also performed quality assurance and improved the ad copy written by advertising specialists. During this time, I learned the basics of marketing strategy and completed a Google Ads Search Certification by Skillshop.
I have a Bachelor's degree in English and Creative Writing from the University of British Columbia, where I developed my skills in fiction and interactive fiction writing. I enjoy writing stories and dialogues for games, and I have worked as a freelance game writer, crafting quest outlines, in-game texts, and NPC descriptions. Writing is my passion and I strive to create content that is engaging and compelling.