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Anna Bertoldini's take on building a solid employer brand
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I help people and companies build and communicate their brand with authentic and effective storytelling.

This is my mission. Helping people and organizations find their unique voice and build a magnetic brand around it.

Ever since I was a kid, I loved a good story. Stories gave things meaning and fostered empathy, and I felt like I was a part of something bigger. Which I was.

After living in 6 countries, and traveling to 50+ more, I listened to people and learned that we all have something to teach and to tell. We just have to find our unique voice.

This led me to pursue a career in branding, helping companies either build their presence or reinvent themselves to attract the right talent and/or customers to scale sustainably.

What gets me out of bed every morning is the desire to engage and inform people with authentic and captivating content.

This commitment extends to personal branding, where I guide individuals on journeys of self-discovery, helping them define their true tone and voice. I facilitate effective communication of their value proposition through targeted content strategies, enabling them to expedite their career or business success.

My background?

I'm a globally experienced professional specializing in Brand Strategy, Employer Branding, Personal Branding, Social Media Marketing and Communications, and Content Management and Development. Working in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock, I learned what makes a good brand story and how to localize it across different cultures.

On LinkedIn, I write about my experience finding my unique voice through vulnerability and authenticity, tips on creating captivating brand experiences for your talent and customers, and how to build and scale your personal brand through storytelling.

Awards won:
- ALCEB Leader
- Awards of Happiness Ambassador
- Favikon's Top 200 Most Influential LinkedIn Creators (Top 70 Spain)
- LinkedIn Top Community Voice Brand Strategy
- Flexa’s Future of Work Pioneer Award
- Frontify’s Top 30 Brand Visionaries

She/her/ella

DISCLAIMER: The views and opinions expressed in my LinkedIn posts and profile are my own and not those of any of my current or previous employers or LinkedIn.

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