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Marketing should drive business growth...fast. A great marketer balances creativity with disciplined data-driven processes in a state of continuous improvement to deliver repeatable, measurable business impact. With my additional experience in sales, operations, and product management, I believe Marketing should be a respected partner across the organization to unite the go-to-market strategy for the company. Growing high-performance teams that create the marketing leaders of the future is my true passion.
EMAIL: [email protected]
CORE COMPETENCIES:
• Marketing Leadership
• Marketing with AI
• Demand Generation
• B2B Product Marketing
• Sales Enablement
• Industry Trade and Analyst Relations
• Corporate Presence and Press Coverage
• Event Strategy
• Go to Market Strategy
• Strategic Planning & Analysis
• Advertising Effectiveness
• Partner & Channel Development
• Digital Transformation
• Insights & Measurement
• Agile Marketing
KEY ACCOMPLISHMENTS:
• Led market launch of $185 million dollar B2B Media & Content business. Increased revenue 24% vs. the year prior to my arrival while the overall North American Insights business declined by 4% in the same period. Achieved by intensifying the potency of the Kantar message with growth marketing initiatives focused on new insights product launches, client benefits, points of differentiation and case studies. Growth was delivered with 60% less staffing than the prior period.
• Launched comScore’s B2B advertising product portfolio, AdEffx, increasing revenue for AdEffx over 35% year over year, beating overall corporate revenue growth
• Integrated sales strategy and research staff from three companies to manage cohesive single Insights team for AOL through digital transformation consisting of 45 members, including 5 in India.
• Recognized by peers with Advertising Research Foundation Great Mind award and as World Economic Forum Chief Strategy Officer representative