Anthony Humphreys

Email communications expert with 17+ years in both B2B and B2C, with experience spanning Marketing Technology and brand-side email programs. I am passionate about establishing deliverability as a core pillar alongside data and content.

As a Fellow of the Institute of Direct and Digital Marketing (IDM), I bring expertise in marketing automation, privacy, and strategy. For over 7 years I was an active member of the Data & Marketing Association (DMA) Governance Committee and Email Council / Privacy Working Group, where I contribute to shaping industry standards and best practices.

Driven to help organizations optimise their email strategy for impactful engagement and success.