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Anthony Noto became CEO of SoFi in February 2018. Previously he was COO of Twitter from November 2016 to February 2018 and was the company's CFO from July 2014 until August 2017. Prior to joining Twitter in July 2014 he was the co-head of Global Telecommunications, Media and Technology (TMT) Investment Banking at Goldman Sachs. He rejoined Goldman Sachs in October 2010 after serving as the National Football League’s executive vice president and chief financial officer for nearly three years. While at the NFL, Anthony oversaw league-wide finance and strategy functions, including corporate development, labor finance, operational finance and accounting, tax and treasury.
Prior to joining the NFL, Anthony was the Internet, Entertainment and Cable Equity Research analyst and business unit leader for the Communications, Media and Entertainment Equity Research team at Goldman Sachs. Anthony joined the firm in 1999 in Equity Research to cover the Internet sector and added coverage of the Entertainment sector in 2003. He was a top-ranked analyst in both the Internet and Entertainment sectors in the annual Institutional Investor poll and Greenwich Survey from his first year covering each sector. Anthony also achieved the distinction of being the No. 1 ranked Internet analyst from 2003 to 2007. He was named managing director in 2003 and partner in 2004.
Prior to first joining Goldman Sachs, Anthony worked at Lehman Brothers, where he was part of the Institutional Investor All-American Team covering the Broadline Retailing sector. Before transitioning to equity research, Anthony was a brand manager at Kraft Foods, Incorporated and a captain in the US Army as a telecommunications officer.