I am passionate about marketing and brands but ultimately thrilled with the opportunity to define with companies the new paths they can explore thanks to digital technology and a clear strategic vision. For more than 25 years I have been having the great pleasure of working on that with leading Italian companies and multinational group as Google, Elle Decor, Molteni Group, Arper, IKEA, Ferrero, Mutti, Monini, Amio, Giovanni Rana, Unilever, Nestle’, Henkel, Merck, Generali, Genialloyd, INA Assitalia, Toyota, Beiersdorf.
As Marketing & Communication Director in AKQA Italy and part of the board, my challenge is to help our Company grow incessantly in terms of value for our Clients and of ability to support them in being always a step ahead.
I graduated in Classical Literature at the University of Pisa and I enrolled in the Specialization School of Archeology. I took part in archaeological expeditions and, on behalf of the Superintendence, I directed excavations and I coordinated museum exhibitions in Turin. During those years I experienced a solid learning method, a tirelessy work, the first forms of team management. Then I attended the MBA of the CUOA Foundation, Marketing & Communication Specialization, closing my master's degree in 1996 with a project on how Internet would change marketing and training. After 5 years at CUOA working on consulting and training, I joined management consulting companies one of which I became a partner for. In those years I also began to collaborate with the University of Venice Ca ’Foscari and the University of Padua as head of courses, teaching as well.
On a personal level, I love cooking, trying and tasting new recipes - especially pastry- travelling and looking for people and cultural experiences that can help me discover something extraordinary. I’ m crazy for literature and for all I can read and can enrich me. I teach Italian to the immigrants, twice nights a week as volonteer, and I learn from my students more and more than I teach them. My challenge is to continue to read the changes that the world is going through, in order to be able to grasp the best, always avoiding to stop at the surface, like my archaeologist background invites me to do.