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eats, pecks, and leaves ™️ aka Apeksha is a word-nerd who'll probably start a comedy podcast one day. No good? Okay I'll go again. 7+ years of experience across copywriting, content development, communications, and B2B marketing with a Bachelor's in Media and Communications and Master's in Writing, Editing, Publishing. When not wrestling with words to create SEO boosting blogs or clickworthy carousels about whitepapers packed with the ✨ latest research and insights ✨, I'm either out for a run, watching some form of sport, or on the phone to Telstra's customer service (I'm not with Telstra, but Vodafone just doesn't have the same ring to it?) After 2 years at the KPMG owned SaaS startup Wiise, I now live and breathe all things eCommerce and retention marketing.