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I’m a B2B tech marketer and content creator with relentless curiosity.
In my most recent position as the Director of Product Marketing at Duro, an early-stage SaaS company, I founded the marketing function from the ground up. I helped revamp Duro's website and messaging, initiated an SEO program that resulted in 100% YoY organic search traffic growth, built a small marketing team, launched new product features and ran partner marketing campaigns.
Before becoming a product marketer, I spent a decade as an industry analyst at Omdia (formerly Ovum). I analyzed market trends, created content, advised leading tech companies on GTM strategy and had the chance to present my findings in places like Japan and India. It's safe to say that market research has become an integral part of who I am.
My marketing philosophy is: avoid jargon, tell intriguing stories, and always put the customer front and center of any campaign.
Interested in B2B marketing, startups, GTM strategy or building product marketing functions? Let’s chat!