Ari Echt

Ari Echt

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Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale
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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team
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Latest Content

How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team
Article
Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale
Article

Healthy balance of digital marketing technology/strategy + creative background as an award-winning copywriter.

I manage a B2B digital marketing stack: Marketo (Certified Expert), Salesforce, Engagio (ABM Platform), Pathfactory (Content Platform), BrightFunnel (Multi-touch Attribution), Terminus (Account-based Display Ad Platform), LeanData (Account-based Lead Routing), InsideView (Lead Enrichment), PFL (Personalized Direct Mail), Google Analytics, Adwords Certified Adwords Professional, Invoca Call Intelligence...all to deliver an increasingly positive customer experience, and be able to measure the success, or failure.

Highlights:
2021 GEM Award at HG Insights
2018 Marketo Summit Speaker
2018 Demand Gen Report B2B Innovator Award
2018 Invoca President's Club Award for Marketing
2017 Invoca MVP Award
2016 Marketo Revvie Award Finalist

Copywriting Honors:
One Show Finalist
Silver Telly Award - for best TV commercials
US Ad Review - featured in the best American print advertising
American Advertising Awards - Gold, Silver awards for best print advertising
Featured in Communication Arts Exhibit
Named Copywriter of the Year at VCU Brandcenter

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