Arielle Recine

I'm an award-winning, enterprise B2B SaaS marketing strategist with extensive experience in customer lifecycle marketing, growth marketing, customer loyalty, marketing operations and sales enablement strategy and execution. My passion lies in customer experience and the unique role strategic marketing initiatives play in demand and revenue generation.

In addition to having my MBA and CCAP II, my speciality is developing strategies that drive customer acquisition, engagement, loyalty, and growth. From building programs from scratch to reviving existing strategy, I have the right background to meet (and exceed) goals that positively impact company-wide objectives.

I've led global teams that are responsible for executing full customer lifecycle marketing programs. I'm an empathic leader who is constantly inspiring, motivating, and engaging teams to improve performance and encourage professional growth.

A listing of my core competencies includes:
✔ People Management
✔ Strategic Planning
✔ Customer Experience
✔ Storytelling
✔ Full Lifecycle Customer Marketing
✔ Account Based Experience / Marketing (ABX/ABM)
✔ Data-driven Decision Making
✔ Technology / AI Integration
✔ Budget / Vendor Management
✔ Program / Event Management
✔ Process Improvement

TECH STACK PROFICIENCIES
Databases / Tools: 6sense, Demandbase, Reference Management Solutions, Salesforce, Marketo, Seismic, PathFactory, ZoomInfo, PowerBI, Spotfire, Jasper AI
Customer Experience: Khoros, Influitive, Cvent, Typeform, Qualtrics, Swoogo, Gartner Peer Insights, G2, TrustRadius
Rewards: Reachdesk, Tango Card, Printfection
Platforms: Slack, Google, Office, Adobe, DocuSign, Zoom, WebEx, Teams
Project Management: Asana, Miro, Trello, Smartsheet