A digital marketing specialist with more than 5 years’ experience in advanced analytics and visualisation, content, social media, SEO/SEM, customer journey mapping, advertising, and marketing automation. I specialise in leveraging customer and performance insights to inform complex and multi-faceted integrated marketing strategies. I have proven success in testing and optimisation of digital marketing assets, and when combined with my expertise in data analysis and reporting, I excel at increasing conversions and enhancing customer experience.
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