Latest Content
I work to keep Transmission’s clients at the bleeding edge of B2B marketing and sales innovation. My job is to make sure our clients have every possible competitive advantage in their account-based engagement strategies by sandboxing the newest developments in data, marketing & sales technology for our own internal purposes.
I've built our award-winning sales enablement team and process, and built an infinitely scalable personalisation engine that gives our clients' tools to engage customers and prospects in real time, and in the most relevant way to them.
Reach out for a coffee if you fancy talking through the challenges facing your marketing and sales teams. I love discussing how to drive value for an organisation's internal and external stakeholders, focus efforts, minimise wastage and drive marketing ROI.
Specialities:
- Strategic Planning
- Content/website personalisation
- MarTech/SalesTech
- Sales strategy & enablement, including Social Selling & Challenger Sales
- GTM strategy
- Content strategy, persona development, value proposition/messaging framework, measurement & reporting
- Campaign planning and execution across the media mix
- Purchase intent data & Installed-base data analysis & insightI work to keep Transmission’s clients at the bleeding edge of B2B marketing and sales innovation. My job is to make sure our clients have every possible competitive advantage in their account-based engagement strategies by sandboxing the newest developments in data, marketing & sales technology for our own internal purposes. I've built our award-winning sales enablement team and process, and built an infinitely scalable personalisation engine that gives our clients' tools to engage customers and prospects in real time, and in the most relevant way to them. Reach out for a coffee if you fancy talking through the challenges facing your marketing and sales teams. I love discussing how to drive value for an organisation's internal and external stakeholders, focus efforts, minimise wastage and drive marketing ROI. Specialities: - Strategic Planning - Content/website personalisation - MarTech/SalesTech - Sales strategy & enablement, including Social Selling & Challenger Sales - GTM strategy - Content strategy, persona development, value proposition/messaging framework, measurement & reporting - Campaign planning and execution across the media mix - Purchase intent data & Installed-base data analysis & insight
Top skillsTop skills
Media Buying • Digital Strategy • Digital Marketing • account based marketing • Personalization