Latest Content
Hi! I’m Ashley.
But first, let’s talk about Kevin Costner.
(Actually, that’s not fair to Kevin Costner.)
Specifically, I have a bone to pick with Ray Kinsella, the farmer in Field of Dreams.
Ray Kinsella is a rotten businessman.
And, Field of Dreams is my worst nightmare.
If you build it, they will never come.
No matter how incredible your product or how insightful your service — if no one knows about it, then no one can buy it.
That’s why good businesses dump money by the truckload into digital advertising or social media posts, screaming from their proverbial soapboxes like a carnival barker desperate to sell a ticket to any random passing soul.
Better businesses, though?
Better businesses hire me.
I entice enthusiastic, eager clients through relevant, compelling content marketing and empathetic messaging that dives beneath your superficial selling points to their deeper, unspoken needs driving them toward your solution.
But those aren’t the best businesses I know.
The best companies — the smartest businesses — bring my expertise in-house.
I can teach you how to plan, create, and assess a successful, self-propelling content program:
One that scales your investments to greater returns and sustainable growth.
Never again scream yourself hoarse into the inboxes of a half-rotten bought email list like some third-world spammer.
Never again hold your business hostage to a parasitic advertising partner, threatening to cut off your lead supply if you ever stop paying.
Never again churn out sweatshop content, so intent on keeping to some artificial deadline that you never realize that you’ve wasted six months of effort and money on an initiative that was never going to succeed in the first place.
You’re better than that.
Your clients deserve more than that.
Your business is worth more than that.
Give your future clients the content they deserve.
Because if you build it with me?
They will come.