Global growth leader in the SaaS industry, with nearly 20 years experience in full cycle product development, brand management, product-led growth, account-based marketing, global business-to-business marketing and sales. Proven track record in scaling SaaS startups with a strategic focus on growing pipeline by creating and executing demand generation strategy from scratch; with clear goals, objectives, strategies and tactics.
I have a proven success in identifying growth opportunities, delivering differentiated products to market, and communicating value through integrated marketing programs and campaigns. I'm a strategic planner and have strong communication skills, combined with a high level of professionalism and accountability to achieve company goals and profitability.
I'm a master team builder and am passionate at growing the career of others. I have a knack for turning any problem into a positive and collaborating to a solution that drives results, real-time.
Exclaimer - first 3 months:
- launched 7 new marketing channels
- launched 6sense
- launched Drift
- stood up BDR team + interlock process between sales + marketing
- 60% increase in SQLs in new logo revenue
- 30% increase in pipeline growth for new logo revenue