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I follow my gut, but I validate it with data. Human-centric marketer who is passionate about leveraging predictive analytics and creative marketing to anticipate a user's needs. Obsessed with machine learning, segmentation and personalization. Currently building robust integrated marketing strategies that delight users.
My Specialties:
› Customer retention, email marketing, web push marketing, app and in-app marketing
› Lifecycle & Integrated Marketing
› CRO & cross-channel testing & insights
› Analytical (left-brain) thinker who comes up with creative (right-brain) solutions
› Entrepreneurial spirit
› Predictive marketing & forecasting
› Developing segmentation and personalization strategies from scratch
› Strong presentation skills
› Passionate and process-driven
› Developing go-to-market strategies and partnering with cross-functional teams
› Always pushing my team to take on new challenges and grow
"You can only grow if you're willing to feel awkward and uncomfortable when you try something new."
-Brian Tracy