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Hey there👋 I’m Bala, and I work as a SaaS product marketer at Zoho
I can help your SaaS business that needs a go-to rockstar for product marketing. Whether it’s a product launch, penetrating a new market, or scaling your business, I can take full ownership and deliver results for you, with my prior experiences and learnings.
My typical work👔
🔍 Research the market for building an MVP or growing the product, which also includes talking to customers and evaluating the competitors
✉️ Develop positioning, messaging, and branding kits
🌐 Create content for webpages - home, features, pricing, etc.
📃 Prepare marketing collaterals like whitepapers, ebooks, battle cards, and sales decks
📈 Constantly improve the website visibility with best SEO practices like writing blog posts, building backlinks, and optimizing the pages
📢 Run promotional campaigns on emails, social media, paid channels, and more
📏 Set KPIs and track the progress on software like CRM, analytics, and custom ones,
📰 Brief analysts and manage PR activities to promote the product
🫱🫲 Collaborate with multiple teams like sales, support, design, and development for keeping the activities aligned with goals.
My specialties💎
⭐ Influencer marketing: I research and shortlist influencers in the tech space, screen them, collaborate with them, manage pricing and contracts, and promote the product via their handles and mediums.
⭐ Customer advocacy: Talk to customers, understand their usage, recommend best practices, get testimonials, feature them on marketing assets, and prepare customers for analyst interviews
Before joining Zoho, I worked as a product marketer in a marketing agency where I managed marketing activities for clients in businesses like BFSI, e-commerce, and custom software providers.
Do you think I can help your business?
Please go through my latest resume in the featured section (above☝️) and after that let's chat.