Barbara Mugica

Over 20 years of Global and Local Marketing experience in FMCG.
Multicategory experience with leading brands: Facial Skin Care, Roasted and instant Coffee, Air Fresheners & Body Care. Ex L’Oréal, Sara Lee and Colgate Palmolive

Demonstrated expertise in:
➡️ Strategic Marketing
➡️ Business development
➡️ Digital and Social Media Marketing
➡️ Consumer experience management
➡️ P&L management
➡️ Product innovation
➡️ Category and geographical expansion
➡️ Brand Equity building
➡️ Brand Architecture

Skills:
➡️ Fast learner
➡️ Teamworking
➡️ Analytical
➡️ Storytelling
➡️ Challenger
➡️ Creative mindset
➡️ Sense of Humour