Bayley Clark MBA

Dedicated to bringing the best experience to customers by designing and implementing strategic customer-led innovation projects. I have senior leadership experience in customer experience strategy and transformation, with a strong background in product design and delivery of technology and innovation agile projects across various industries, including aviation, travel tourism, hospitality, and online gaming.

I hold a Master of Business Administration (MBA) from Deakin University, and I have developed and grown high-performing teams within leading organisations such as Jucy Group, AirAsia, Virgin Australia, Jetstar, and the Wyndham Hotel Group. Some of my achievements include leading the digital transformation of the customer support team and the introduction of AVA, a chatbot that assists customers with their enquiries and bookings at AirAsia, achieving ISO certification for complaint resolution and handling standards at Wyndham, and successfully implementing the digital transformation of the customer contact centre through automation and bots at Entain, resulting in improved efficiency and customer satisfaction metrics. My strengths are in customer experience product design, project management, quality assurance, and systems management, with competencies in chatbot design, process improvement, and Salesforce Service Cloud. My mission is to create exceptional and personalised customer journeys through innovative and data-driven solutions that enhance customer loyalty and retention.