Most engaged
I'm a researcher, an analyst, and a strategist with a strong 12-year background in data analysis and insights generation, focusing on digital marketing and social intelligence. I'm also a writer and a speaker with a keen interest in social intelligence, social physics, and marketing technology (MarTech).
Core competencies
Social:
- Social media monitoring (SocialBakers, Simply Measured, HootSuite, Adobe Marketing Cloud etc.)
- Digital Consumer Intelligence (DCI) and Social Intelligence (Brandwatch, Crimson Hexagon, Radian 6/Salesforce Marketing Cloud, Synthesio, Talkwalker, Microsoft Social Engagement etc.)
- Data analysis and reporting (Microsoft Excel, Power BI, Google Data Studio, etc.)
- Competitor intelligence
- Brand monitoring
- Consumer trend reporting
- Community management (HootSuite, Sprout, SocialBakers, Conversocial, Sprinklr etc.)
Web:
- Web Analytics (Adobe Analytics, Google Analytics, GoSquared etc.)
- Site performance analysis
- Data segmentation and testing
- Data analysis and reporting.