Latest Content
Global and B2B marketing leader with expertise in delivering highly competitive marketing strategies for enterprise SaaS businesses. Track record of success generating millions in revenue via design and execution of brand development, customer acquisition, advocacy, activation, and cross-channel marketing strategies across the lifecycle. Effective in gaining trust across all organizational levels to drive strategy and alignment. Recognized for building, empowering, and leading high-performing teams. Proven success delivering impactful outcomes for Fortune-ranked brands and agencies globally.
Highlighted Qualifications:
· SaaS Marketing: Most recently, I led the $140M acquisition of Tagger Media by Sprout Social showcasing strengths in strategic brand alignment and financial impact. Marketing leadership throughout my career includes driving results for global and leading SaaS companies.
· Metrics & Impact: KPIs are consistently surpassed by aligning global marketing strategy across teams for integrated, dynamic campaigns that drive brand awareness and thought leadership across diverse international markets. I’m adept at implementing ROI-driven metrics and revenue-generating and cost-saving tactics that achieve remarkable growth.
· Business Leadership: Recognized by peers, external partners, internal leads, and functional groups at all organizational levels as a driver of business results, I am adept at building and engaging teams and achieving alignment for shared wins.
Awards:
Acxiom MOJO Marketing (2x)
Acxiom You’re a Machine Marketing (2x)
Technical Skills:
ABM: 6Sense, Demandbase ǀ Social Media Management & Digital Marketing: AdRoll, Google Ads & Analytics, Hootsuite, LinkedIn Campaign Manager, Meta Business Manager, SEMrush, Sprout Social ǀ Marketing Automation & CRM: Salesforce, Marketo, Hubspot CRM & Marketing Hubs ǀ Project Management: Asana, Confluence, Jira, Monday.com, ǀ Web Management: Craft, WordPress