Beth Schneider

A research leader with experience spanning startups, client and vendor side companies, and across technology, packaged goods, healthcare and retail industries. I bring to the table strong strategic, analytic and synthesis skills, the ability to build and galvanize strong teams and to work with all levels of an organization, from senior leaders to product and marketing managers, to provide actionable insights. I am noted by my colleagues for being highly customer focused (both internal and external) and a strong business partner.

Specialties: Positioning, segmentation, marketing research, new product development, customer satisfaction, pricing, strategic planning, customer empathy, tying research to behaviors, building strong teams