Bette Ann Fialkov

I help brands connect with influencers, celebrities, and strategic brand partners to launch culture-defining campaigns that produce results.

For over 13 years, I’ve been at the forefront of influencer marketing, helping the world’s most iconic brands reach new audiences through innovative entertainment, influencer, and brand partnerships. With deep relationships across art, fashion, music, and entertainment, I build campaigns and partnerships that get people talking.

Throughout my career – at Google, Lyft, and Hims & Hers – I’ve led projects of every size, from scrappy micro-influencer campaigns to seven-figure partnerships with the biggest names in culture. I have also built experiential partnerships around major cultural moments like Sundance, Coachella, and The Emmys.