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Software Engineer ➡️ Product Manager
With over 6 years of experience in both B2B and B2C SaaS environments, I'm passionate about driving Product-Led Growth. 🚀 For me Data is the compass 📊, and I believe Empathy to be the secret sauce to creating exceptional products. I try to give back to the product community through my blog- The Product Muse. I've mentored 27 aspiring PMs to kickstart their Product journey. I'm an Ad tech & AI enthusiast who'd love to build for Social media, Marketing, Healthcare, Productivity, & anything that serves the greater social good! Let's make an impact together! 💪
Super powers:
Ad Tech: Programmatic Advertising, Real-Time Bidding (RTB), Ad Targeting, Data Management Platforms (DMPs), Demand Side Platform (DSP), Sell Side Platform (SSP), Ad Exchange, Ad Attribution, Ad Fraud/bot Detection, Cookie-less Tracking, Digital advertising, Google Ad Manager, Facebook Ads Manager, Audience targeting, CRM, GDPR, CCPA
Data analytics: Excel, SQL, Tableau, Looker, Big Data, Google Analytics, Mixpanel
User research and testing: A/B testing, User Interviews, User Acceptance Testing (UAT)
Design thinking: Sketch, Figma, Miro, Customer journey mapping, Persona development, Usability testing
Agile development: Double-sided marketplace, B2B, SaaS, Scrum, Kanban, Lean Startup
Road-mapping tools: Roadmunk, Aha!, Trello, Productboard
Cross-functional collaboration: JIRA, Confluence, Slack, Asana
Big picture approach: Product Strategy, Build vs Buy, Product vision