Bilal Adham

Bilal is an International Chief Marketing Officer, his extensive experience has delivered overarching brand, marketing, and digital transformation strategies across regions through his various roles of Director Of Marketing, Head of Digital, and Head Of Digital Marketing.

He is an individual, who is particularly digital and data-savvy, using data as a tool to fuel creative and brand refreshes for the modern-day media mix inline with a healthy appetite to deliver the best in class consumer experiences.

With over 16 years of experience, he has led multi-disciplined, consumer and business-focused teams leading functions such as Branding, Marketing, Digital, eCommerce, CRM, Customer Experience, Business intelligence, and Technology.

Not only has he worked across several international landscapes, but he has also done this across various industries such as Finance, Consultancy, Retail, and Telecommunications making him a well-rounded individual who is able to flourish in any environment.

As an individual, he holds a student for life mentality always up to date with the latest thinking whilst consistently learning, to improve his craft and keep brands abreast with their consumers. Subsequently, he does not shy away from innovation whilst retaining core values to build businesses and their brands. Due to his passion for all things Digital, Marketing, and Data he has sat on customer advisory boards for global tech companies enabling first to market Digital commerce initiatives.