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Full stack marketer with experience ranging from boardroom (in the CMO context) to channel-specific specialist work. Comfortable in fully globalised setups running both local, hybrid and fully distributed teams in the marketing and growth function.
Passionate about the balance between brand and performance work, and finding synergies in that space. I find opportunities to leverage for systemic growth.
I tend to expand the marketing function into the classic definitions of product, place, price and promotion, and challenge development in each of these areas in the organisation. SoV and direct response can drive significant growth, but so can the right product, distribution and pricing model, to a much larger degree when operated in a coordinated strategy.
I’ve had the pleasure and privilege of working in a wide range of niches - DTC ecom, SaaS, utilities and local business - each with a unique set of challenges that I’m happy to have wrestled with and learned from - ranging from the harsh performance evaluations in direct response, to the broader strokes of developing a brand presence in-market, and all the challenges of evaluating that work.
I’ve also worked in every corner of the marketing tech stack, from media buying platforms to complex CDP and CRM pipelines, across to internal analytics and attribution - often in a very hands-on sense, but also driving teams in these functions.
I enjoy the opportunity to consult on a diverse range of marketing and growth projects ranging from martech implementation, through experiment pipeline management to team development and everything in between in the growth and marketing space, and welcome outreach on these topics!
For real - hmu
Understanding and driving change. ✔️
Martech stack optimisation and team leadership. ✔️
Building for a better future. ✔️