Blair de Jong

Blair de Jong is an e-commerce & digital marketing strategist with over 14 years experience working with B2C, B2B and SaaS companies. He's passionate about helping businesses grow their web traffic and sales online. His pragmatic, analytical approach gives him the unique ability to solve problems with compelling, turnkey solutions.

Blair works with companies to:
- Build e-commerce platforms that sell services, consumer goods or digital products
- Define strategic roadmaps for online marketing campaigns and product development
- Drive traffic that converts into customers through online marketing activities
- Analyze KPIs to enable data-driven decisions on digital marketing programs, conversion funnels, channel attribution and marketing mix to maximize ROI and increase customer lifecycle value

Blair has helped companies generate thousands of new customer acquisitions yielding $25M in new incremental revenue ranging from startup to large corporations including Getty Images, iStockphoto, TELUS, Optimal Payments, Live Out There, Car & Driver, Quirky and CloudSponge amongst others.

Blair works well with organizations that:
- Think outside the box and disrupt the status quo with innovation
- Put the customer first, product second to find product-market fit
- Rely on data-driven decision making to lead and guide strategy
- Recognize marketing is both an art and science to communicate your online brand
- Embrace a test and learn path to success

If you need help growth hacking your business, let's connect!

Specialities:
- Ecommerce Strategy
- Product Management
- Online Marketing Programs
- Multi-million Dollar Budget Forecasting & Reporting
- Email Service Provider & Email Marketing - Transactional, Batch & Blast, Lifecycle
- Display & Retargeting Media Buying Campaigns
- Affiliate Networks & Affiliate Program Management
- Pay Per Click Advertising
- Search Engine Marketing
- Keyword Research
- A/B & Multivariate Testing
- Conversion Rate Optimization
- Web Analytics