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📅 In 2016, I coined the term "Product Led Growth" (PLG) to describe the new norm for business software
👉 Build a product for end users and allow those end users to adopt it easily with a self-serve funnel
🏆 It's the model followed by today's best SaaS companies - Zoom, Slack, Datadog, Calendly and others
🎧 Check out the original take on PLG in episode #31 of the SaaStr podcast (July 2016) #throwback
👀 Read how our thinking evolved years of leading the product-led movement: https://openviewpartners.com/blog/what-is-product-led-growth/#.XUmD4OhKhyw
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