Blake Bartlett

Blake Bartlett

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PLG 123: 3 Steps to a Successful PLG Business
Video
PLG 123: 3 Steps to a Successful PLG Business
OpenView Claimed OpenView
🧃
What is Product-Led Growth? How to Build a Software Company in the End User Era |
Article
What is Product-Led Growth? How to Build a Software Company in the End User Era |
OpenView Claimed OpenView
Talking Growth Frameworks with HubSpot's Chris Miller
Podcast Episode
Talking Growth Frameworks with HubSpot's Chris Miller
OpenView Claimed OpenView
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
Article
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
Amplitude Amplitude
Atlassian's Secret to Better Cross-Functional Meetings
Podcast Episode
Atlassian's Secret to Better Cross-Functional Meetings
OpenView Claimed OpenView
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition
Podcast Episode
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition
OpenView Claimed OpenView
5 Traits of Successful Product-Led Growth Companies
Article
5 Traits of Successful Product-Led Growth Companies
High Alpha Claimed High Alpha
HubSpot's Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
Podcast Episode
HubSpot's Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
OpenView Claimed OpenView
PLG 123: Building Product Led Growth Teams
Video
PLG 123: Building Product Led Growth Teams
OpenView Claimed OpenView
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Podcast Episode
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
OpenView Claimed OpenView

Latest Content

Top Takeaways from Product Flight School 2019
Article
Top Takeaways from Product Flight School 2019
High Alpha Claimed High Alpha
Top 3 Things We Learned from PLG123 in 2021
Article
Top 3 Things We Learned from PLG123 in 2021
OpenView Claimed OpenView
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company's Market
Podcast Episode
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company's Market
OpenView Claimed OpenView
May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder
Article
May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder
OpenView Claimed OpenView
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
Article
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
OpenView Claimed OpenView
Peter McKay (Snyk): On Hypergrowth
Article
Peter McKay (Snyk): On Hypergrowth
OpenView Claimed OpenView
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
Podcast Episode
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
OpenView Claimed OpenView
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Podcast Episode
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
OpenView Claimed OpenView
Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
Podcast Episode
Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
OpenView Claimed OpenView
The When, Why, What, And How Of Adding In Enterprise Sales
Podcast Episode
The When, Why, What, And How Of Adding In Enterprise Sales
OpenView Claimed OpenView

Articles

18
Top Takeaways from Product Flight School 2019
Article
Top Takeaways from Product Flight School 2019
Peter McKay (Snyk): On Hypergrowth
Article
Peter McKay (Snyk): On Hypergrowth
Top 3 Things We Learned from PLG123 in 2021
Article
Top 3 Things We Learned from PLG123 in 2021
May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder
Article
May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
Article
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
Article
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
How Product-Led Growth Went From Idea to the Biggest Trend In Software
Article
How Product-Led Growth Went From Idea to the Biggest Trend In Software
How to Build a Software Company in the End User Era • Blogos – Webflow HTML website template
Community
Article
How to Build a Software Company in the End User Era • Blogos – Webflow HTML website template
Modern Networking for Founders: Using Social To Build Your Company
Article
Modern Networking for Founders: Using Social To Build Your Company
Hiring Product Managers: When Should You Hire Your First Product Person
Article
Hiring Product Managers: When Should You Hire Your First Product Person
Calendly's $350M Series B: We're Just Getting Started
Article
Calendly's $350M Series B: We're Just Getting Started
🧃
What is Product-Led Growth? How to Build a Software Company in the End User Era |
Article
What is Product-Led Growth? How to Build a Software Company in the End User Era |
The Product Led Growth Market Map
Article
The Product Led Growth Market Map
Introducing Logikcull: On a Mission to Make Legal Technology More Helpful and Human
Article
Introducing Logikcull: On a Mission to Make Legal Technology More Helpful and Human
PLG 123: Facebook Comes at Zoom's Market
Article
PLG 123: Facebook Comes at Zoom's Market
The Recession Planning Framework for SaaS Startups
Article
The Recession Planning Framework for SaaS Startups
Capitalize on Product Led Growth by Building a Growth Engine
Article
Capitalize on Product Led Growth by Building a Growth Engine
5 Traits of Successful Product-Led Growth Companies
Article
5 Traits of Successful Product-Led Growth Companies

Podcast Episodes

30
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
Podcast Episode
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company's Market
Podcast Episode
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company's Market
Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
Podcast Episode
Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Podcast Episode
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
The When, Why, What, And How Of Adding In Enterprise Sales
Podcast Episode
The When, Why, What, And How Of Adding In Enterprise Sales
‎The Sales Hacker Podcast: Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive on Apple Podcasts
Community
Podcast Episode
‎The Sales Hacker Podcast: Friday Fundamentals: Ep 65: Why Product-Led Growth is Sales Supportive on Apple Podcasts
‎The Sales Hacker Podcast: 98. Focus on Product-Led Growth w/ Blake Bartlett on Apple Podcasts
Community
Podcast Episode
‎The Sales Hacker Podcast: 98. Focus on Product-Led Growth w/ Blake Bartlett on Apple Podcasts
Yaw Aning (Malomo): Building Your Company On the 'As a Service' Part of SaaSSaaS
Podcast Episode
Yaw Aning (Malomo): Building Your Company On the 'As a Service' Part of SaaSSaaS
Marketing and PLG: Unlocking the Opportunity for Growth
Podcast Episode
Marketing and PLG: Unlocking the Opportunity for Growth
‎Revenue Diaries: Episode 7 : Blake Bartlett : Routines, Discipline & Reinvention on Apple Podcasts
Podcast Episode
‎Revenue Diaries: Episode 7 : Blake Bartlett : Routines, Discipline & Reinvention on Apple Podcasts
How Stack Overflow Harnesses the Power of Flexible Leadership
Podcast Episode
How Stack Overflow Harnesses the Power of Flexible Leadership
Top 5 Things We Learned from BUILD in 2021
Podcast Episode
Top 5 Things We Learned from BUILD in 2021
Exploring the Potential of Conscious Leadership with G2's Godard Abel -
Podcast Episode
Exploring the Potential of Conscious Leadership with G2's Godard Abel -
Customer Centricity-The Secret to a More Strategic Product Roadmap
Podcast Episode
Customer Centricity-The Secret to a More Strategic Product Roadmap
GitLab's Hila Qu on What B2B Companies Can Learn About Growth from B2C
Podcast Episode
GitLab's Hila Qu on What B2B Companies Can Learn About Growth from B2C
An Inside Look at Snyk's Product Led Growth Strategy
Podcast Episode
An Inside Look at Snyk's Product Led Growth Strategy
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition
Podcast Episode
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition
Atlassian's Secret to Better Cross-Functional Meetings
Podcast Episode
Atlassian's Secret to Better Cross-Functional Meetings
Why Marketing Needs to Speak Product-Advice from Mailchimp's Former Director of Growth
Podcast Episode
Why Marketing Needs to Speak Product-Advice from Mailchimp's Former Director of Growth
Lessons From Netflix-Drift's David Cancel on Building a Strong Company Culture
Podcast Episode
Lessons From Netflix-Drift's David Cancel on Building a Strong Company Culture
Explore all Arrow right

Videos

12

📅 In 2016, I coined the term "Product Led Growth" (PLG) to describe the new norm for business software

👉 Build a product for end users and allow those end users to adopt it easily with a self-serve funnel

🏆 It's the model followed by today's best SaaS companies - Zoom, Slack, Datadog, Calendly and others

🎧 Check out the original take on PLG in episode #31 of the SaaStr podcast (July 2016) #throwback

👀 Read how our thinking evolved years of leading the product-led movement: https://openviewpartners.com/blog/what-is-product-led-growth/#.XUmD4OhKhyw

LinkedIn LinkedIn
18
articles
30
podcast episodes
12
videos