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Reducing Customer Acquisition Costs in Financial Services with Outcome-Based Marketing (OBM)
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Blake Cantrell Joins TUNE as Vice President of Partnerships
Mar 26, 2024
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At Impact.com I founded the Channel Partnerships organization which is now a 20+ person team encompassing Agency, Tech & Referral partnerships and is the leading source of net new revenue for the company. Under my leadership Impact.com has realized a transformational change in partner engagement strategy which has led directly to increased new revenue bookings, increased NRE, lowered client churn, shortened launch times, greatly increased GTV & more.

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