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I'm a marketing professional with ten-plus years experience. Over the last half decade, I've helped multiple multi-billion dollar fintech brands scale from zero-to-one in the US consumer finance market. I'm currently the Head of US Marketing for eToro, a global multi-asset trading platform. I was the first marketing hire in the US, eventually scaling to a full-funnel team of 15 over the last three and a half years. We've acquired millions of registered users over that time. Before that, I was the Director of Marketing at BlockFi. As the first marketing hire, I established the brand, voice, and value propositions. I also managed the company's growth, PR, content and general marketing responsibilities. During my time there, I also launched the popular BlockFi Interest Account product. I've been involved in bitcoin and cryptocurrency since 2012.