Senior sales, marketing, and brand advocate with 15+ years of experience leading end-to-end program vision, consumer/partner insights, strategy, campaign, and loyalty initiatives. Recognized for innovation and creativity that drives sustainable revenue growth, ROI, acquisition, engagement, and experience. Highly organized, attentive to detail, and known for elite execution supported by research, data, testing, KPIs, and insightful analysis. An entrepreneurial problem-solver and solution-seeker who challenges the status quo. Brings an obsession for customer experience. Fosters consensus, forging strategic relationships, partnerships, and stakeholder collaboration. Highly refined communication and presentation skills appropriate for C-level and international audiences. Builds, inspires, and mentors high-performing teams. A player-coach and empathetic servant leader. Passionate about ownership, accountability, and grit, with a bias for action and results. Thrives in fast-paced, highly matrixed, and ambiguous environments. Relentless curiosity—ever learning.
Core Competencies
• Membership growth/scale, strategy, acquisition, experience (UX), engagement
• Acquisition marketing/performance
• Content strategy and creation/compelling storytelling
• Consumer insights/actionable data and analysis/BI
• Creativity/critical thinking/problem-solving
• Partnership/strategic relationships
• Innovation/continuous process improvement
• Highly refined broadcast-quality presentation skills
• Inclusion, diversity, equity • Complex simultaneous global project management
• Membership lifecycle (lifetime value, renewal rates, customer acquisition cost)
• Campaign strategy, messaging, targeting
• Digital and social media, omnichannel marketing
• P&L/budgeting/forecasting
• Leadership through influence/consensus building
• Cross-functional collaboration
• Elite team building/mentorship/talent development