Brandon Maskell

Brandon is a digital transformation leader with 12+ years experience focused on Ecommerce, Digital Marketing and Data Analysis in the omni-channel retail industry. He has a proven track record of consistent revenue and net income growth while having full P&L responsibility. Day-to-day, he is responsible for strategy development and execution across all acquisition and retention channels while also managing technology implementation. Brandon works closely with cross-functional teams, including merchandising, creative, development, customer service and finance, to deploy resources and ensure optimal business unit performance.

Highlighted Expertise: eCommerce, Digital Marketing, Cross-Functional Team Leadership, Market Analysis, Strategic Planning, Budget Management, P&L Responsibility, Analytics & Reporting, Customer Lifetime Value, ROI Evaluation, Email Marketing Automation, CRO & Website Optimization, SEM, Paid Acquisition, Customer Retention, Social Media Strategy, UI/UX, Customer Experience, Graphic Design and more.

Highlighted Product Expertise: Salesforce Commerce Cloud (SFCC)/Demandware, Magento, Shopify, BigCommerce, Klaviyo, Wunderkind, Emarsys, Salesforce Marketing Cloud, Listrak, Bronto, Mailchimp, Power Reviews, Bazaarvoice, Yotpo, Reviews.io, Google Ads, Facebook/Instagram Ads, Criteo, Steelhouse, MyBuys, BounceExchange, Nosto, Google Suite, Zendesk, SurveyMonkey, Adobe Creative Suite, Microsoft Office Products, Teamwork, JIRA, ClickUp, Asana, Basecamp, Slack, and more.