randon drives the biggest growth channel for Instapage and is a manager’s dream employee.”
– Former VP of Marketing at Instapage
I’m an insanely detail-oriented Content Marketer who creates and manages SEO-friendly content that focuses on lead generation, brand awareness, and established buyer personas.
My professional career was launched in 2007 as I got introduced to inbound and content marketing working at a small agency. While there I did just about everything; creative writing, editing, website management, blogging, SEO, coordinating itineraries, calendar management -- you name it. Then the market crashed in 2008 leaving me unemployed.
After completing a seasonal position fundraising for the United Way and honing my public speaking skills I was back to the job hunt. Frustrated with job prospects, I went back to school to get my MBA in Marketing (later graduating with 4.0). While in school, I accepted a Content Writer & Marketing Specialist position which allowed me to get back to my content marketing roots and build out an editorial calendar focused on lead gen. (Fun fact: I won a ticket to HubSpot's "Inbound" conference using a Jay Z lyric.)
Fast forward nearly three years and I relocated to work in San Francisco as the Content Marketing Manager at Instapage. The role required me to develop the content program and build out a lead generating machine. Shortly thereafter in April 2017, I was promoted to Director after having proven my ability to manage the team while still producing high-quality content.
Specialties: Content Strategy | Content Management | Content Marketing | Blog Writing | Copywriting | Editorial Calendar | Keyword Research | SEO & SEM | Ebooks, Webinars, Product Guides | Line Editing | Lead Generation | Calendar Management | Team Management | Creative Design Direction | Email Marketing | Marketing Automation | Landing Page Optimization | Marketing Analytics | Product Marketing
Technical Proficiencies: Mac OS, Windows OS, Google Suite, Microsoft Office Suite, WordPress, Slack, Wrike, Asana, HubSpot, Ahrefs, Google Analytics, CoSchedule, Trello, Clearscope