Brendan Farnand

I'm a goal-oriented individual with a passion for all aspects of marketing...from market analysis and go-to-market strategy creation, to asset creation, to demand gen execution, and measuring marketing effectiveness.

In Product Marketing, I found my love for breaking down software product capabilities to translate advantages and benefits to effectively communicate value to the market. I have a proven ability to find new ways to reach out to the customers that matter to my products. I take pride in positioning products effectively and crafting messages which resonate with customers and in the market at large.

By leading the global implementation project of a leading Marketing Automation Platform at a $1B+ organization, I now have extensive experience in demand generation, customer experience, and marketing operations. By being responsible for designing new process and marketing practices, I get excited about the term 'best-practice'​ and eagerly seek out the world's best examples to learn and model from. I'm proud of the leading-edge systems and processes I've architected and implemented, one of the largest and best-in-class Marketing Automation Platform implementations in the world.

I have extensive experience with marketing technology and CRM.

I love interfacing with customers and shaping products that delight them.