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I am a visionary and highly accomplished marketing and product executive with extensive product marketing, product strategy, growth marketing, and executive leadership experience across the marketing technology, consumer data, media strategy, and the marketing analytics and measurement space.
My expertise spans end-to-end product go-to-market strategy, consultative sales training and commercial enablement, demand generation, solution consulting, and industry thought leadership inclusive of content and event marketing, industry analyst and associations management, and public relations.
I currently and Senior Vice President of Product GTM & Growth Strategy at MediaRadar, the leading provider of marketing, media and competitive insights covering the advertising world. My multi-function team spans product marketing, commercial learning & enablement, inside sales, demand generation, integrated marketing, marketing operations, and analytics.
Before MediaRadar I helped drive double-digit revenue growth at Neustar leading to an acquisition by TransUnion as part of the executive leadership team of the Marketing Solutions business unit of 500. I grew the marketing solutions business from $180MM to $330MM in revenue (+183%) in four years.
Previously, I helped drive triple-digit revenue growth at eXelate leading to an acquisition by Nielsen as part of the executive leadership team. I transformed eXelate’s Data Marketplace business into an enterprise SaaS Data Management Platform (DMP), launched the Nielsen Marketing Cloud, and grew the business unit from $35MM to over $250MM in revenue (+714%) in four years.
Areas of expertise:
• Product Marketing; Product Strategy; Go-To-Market
• Sales Enablement; Product Training
• Growth Strategy & Retention Marketing; Demand Generation
• Solutions Consulting, Business Development & Inside Sales
• Industry Thought Leadership; Content Marketing
• Analyst, Industry Association & Media Relations (PR)
• Account-Based Marketing; Vertical Marketing
• Paid, Owned & Earned Media Management