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Email and Marketing Automation expert with extensive knowledge customer journeys, personas and direct response marketing. Expertise in Email Marketing, Marketing Automation and all inbound marketing practices. Open and clear communicator at all levels with demonstrated tactical vision and disciplined execution. Well versed in data mapping as well as solving complex problems in high-pressure environments. Excels at cultivating, managing and leveraging client relationships and employees. Experienced in product marketing, b2b and b2c marketing strategies. Skilled in multiple e-commerce and CMS platforms including (Wordpress, Shopify & Hubspot) and creative digital design software (Adobe Suite). Self-starter with a positive, can-do attitude who is driven to learn, improve and succeed while thinking outside of the box.
Accomplishments:
✔Setup and Implemented a marketing automation platform (Hubspot) from beginning to end allowing marketing campaigns to be cohesive across all marketing channels. (FotoFly)
✔ Established more than 30 new accounts in one year, resulting in a $1M increase in revenues for Shutter Speed.
✔ Increased website traffic by 30% to over 20K monthly views through effective social media, blogging and paid search campaigns for Thebrideandgroom.com
✔ Designed, developed and implemented a CRM & online database automation software for Shutter Speed, 8 months ahead of schedule and nearly 40% under budget.
✔ Developed an innovative automation photo editing & marketing software (iFotoFlow), receiving a provisional patent and effectively reducing volume editing times by nearly 60% ($200K+) annually for Swensen Photography and other photographers.
✔ Built an in-house event & ticket sales management system expediting average collection period times by 80% and costs by 28%.
✔ Coordinated online marketing efforts and planned 7-10 large trade shows each year for 5 years.