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• 10 years of progressive experience in the digital marketing space.
• Well-versed in business and people leadership principles.
• Collaborative and adept at working with all stakeholders.
• Successfully co-created marketing and education strategies for diverse companies, including top-tier
CPG brands and startups.
• Demonstrates a strong work ethic, consistently meeting deadlines with a can-do attitude
ACHIEVEMENTS
• Contributed to brand websites and social media with a combined total of over 250K followers
• Communicated and engaged with a large audience of 33K followers and 2.3M monthly viewers
• Managed a team of 5
• Set and maintained KPIs with a net promoter Score (NPS) of 74% at launch and a Customer Satisfaction
Score (CSAT) 96%
EXPERIENCE
• Developed a strategic channel approach across multiple platforms to enhance the effectiveness of
evergreen programs through continuous collaboration.
• Achieved optimized activation results by targeting and reaching a high audience.
• Successfully set, measured, and optimized KPIs, leading a high-performing team of specialists who
surpassed KPI expectations.
• Established effective approaches for program activations, including channel mix and target market,
managing the calendar through external collaborators to ensure meeting deliverables.
• Curated platform-specific content to enhance engagement and relevance.
• Monitored program performance on an ongoing basis, driving continuous improvement.
• Collaborated cross-functionally with the sales team and external vendors to ensure robust social
engagement with key influencers.
• Demonstrated expertise in team member career development and contributed to creating a positive
company culture.
• Recipient of Customer Experience Member of the Year Award for leadership excellence.