Hello š«
Iām a digital lifestyle journalist turned content marketer and branded content editor. I provide copy and editorial support to brands, agencies, publishers and content teams.
My strengths lie in storytelling, editorial innovation and creating content that drives tangible results across audience growth, engagement and revenue. I know how to craft meaningful, human-centric content that converts, and turn complex (or dry) topics into accessible and persuasive copy that inspires action.
I'm also a mum to twins, which is the ultimate proof of my ability to multitask, stay calm under pressure and come up with endless creative ideas. Seriously, if you want someone who gets sh*t done, hire a twin parent.
My experience šŗļø
I spent almost a decade covering lifestyle content for HuffPost UK, before launching the siteās e-commerce section and leading branded content.
Most recently, I worked as the Content Manager for Eventbrite, where I transformed the platformās annual trends report, incorporating a new editorial identity, bold design and video elements. I also produced case studies, ebooks, MLPs and newsletters.
Iāve worked with clients such as Natwest, British Airways, American Express, Eventbrite, GoFundMe, Galaxy, Square, Visit Britain and more.
Content creation is more than just a job for me; itās an opportunity to make a meaningful difference. Iāve led mental health and wellbeing coverage at HuffPost UK, empowered women through my work with Marguerite and FEMpowerment, and fostered social connection through live experiences at Eventbrite.
How I can help you š¤
Iām a versatile freelance writer and editor, and I love getting my teeth stuck into new projects. I can support with copywriting, commissioning, copy editing, proofreading, branded content, e-commerce, editorial project management, podcasting and interviewing SMEs.
Iāve worked on long- and short-form content, including SEO content, product launches, editorial blog copy, website copy, case studies, ebooks, trends reports, MLPs, email newsletters, social media posts and product descriptions. Iāve produced content for B2B and B2C audiences.
I have experience in various in-house CMS systems, WordPress, Google Analytics, Dataminr, Chartbeat, Parse.ly, Heap, HubSpot, Figma, Canva and Adobe Photoshop.
Reviews š£ļø
āIād sprint (not just run) at the chance to work with her again.ā ā Noelle Buhidar, Global Head of Content Marketing, Eventbrite
Next steps š£
I thrive on staying busy and am always on the lookout for my next project.
Could we be a good fit? Letās talk.