Caitlin, consistently recognized for her prowess in writing, storytelling, art, and technology, swiftly discovered her passion for marketing early in her career. With a Bachelor's in Business Administration and a marketing emphasis, she seized the opportunity to lead the marketing department of a real estate firm, propelling her career.
Drawn to marketing's dynamic, ever-changing nature and the creative energy it demands, Caitlin has led three high-impact marketing teams, producing leads, boosting revenue, and enhancing brand awareness. She's lauded as an inspiring, enthusiastic, and democratic leader, integral to any team as an independent contributor and leader, known for her visionary creativity and results-driven approach.
As Head of Marketing at Sendlane, Caitlin steers strategy and brand equity growth, earning the title of "Brand Warrior" for her bold, disruptive, and innovative branding, exemplified by the pink arrow. She joined Sendlane as the company's sixth employee and first marketing hire, playing a pivotal role in shaping it into the high-performing creative powerhouse it is today.
Outside her Sendlane role, Caitlin enjoys consulting for friends and family, singing and playing guitar and piano, and always places a high emphasis on quality time with her husband, son, and two rescue dogs.