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As an Associate Analyst at Comscore, I leverage my comprehensive skill set in digital marketing and analytics to generate and distribute data-driven content that informs strategic marketing decisions for B2B and B2C audiences. I lead and report on all TV-side initiatives, analyzing raw datasets and communicating the flow of product data both internally and externally.
I am passionate about collaborating with cross-functional teams to drive success in both marketing and analytics roles. I have a strong track record of managing project timelines, tracking KPIs, and building PowerPoints for major industry conferences and events. I also possess a Bachelor's degree in Digital Media and Design from the University of Connecticut, with a concentration in Digital Strategies for Business, where I obtained certifications in Hootsuite and Talkwalker platforms. I am motivated by the opportunity to use data-driven insights to create engaging and impactful content that delivers value to clients and consumers.