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![Why Segmentation Starts with Brand Positioning w/ Carin Van Vuuren, CMO at Greenhouse [Podcast]](https://main-app-production-public.s3.amazonaws.com/rk0hhlbob8mo2da1ghlgpp3bumpt "Why Segmentation Starts with Brand Positioning w/ Carin Van Vuuren, CMO at Greenhouse [Podcast]")
A dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital, and Strategic Marketing that includes communication, demand generation and sales enablement.
Carin has extensive experience with B2B and B2C clients to create and redefine their Brand, corporate marketing and stakeholder engagement strategies. She has worked with companies like Capgemini, UPS, Johnson & Johnson (Janssen), Ritz Carlton, Chanel, Behr and Xoom (part of PayPal) on brand and digital transformation (mobile) strategies. As CMO of Capgemini Consulting North America, part of Capgemini, a 200,000 strong global technology services company, she led all aspects of marketing for their Management Consulting, Fahrenheit 212 (Innovation Consulting) and North American Content and Digital teams.
Carin’s career experiences include senior Brand and Agency leadership roles. She has worked with Landor (WPP Group) and FutureBrand (Interpublic Group) and gained extensive experience working on Fortune 500 brands in financial services, transportation, health care, real estate and with technology startups. Established and managed a successful independent brand consultancy in NY. Held senior brand management position in JPMorganChase.
Specialties: Expert in brand strategy and execution
Brand Design & Implementation
Strategic Marketing Communication
Content Marketing
Digital Marketing
Demand Generation and Sales Enablement
Leadership in complex assignments
Excels as advisor and a strong partner