Carla is a passionate and visionary leader who strives to create impactful and engaging experiences for customers, partners, and employees. She is an expert in brand strategy, brand, web and product design, creative operations, with a focus on SaaS and B2B industries. As the Head of Brand & Creative at DocuSign, she leads a talented team that drives the brand strategy, architecture, naming, and creative direction for the company's global presence and growth.
In her current role, Carla has successfully launched and managed multiple campaigns, projects, and initiatives that showcase DocuSign's value proposition, vision, and culture. As a former agency owner, she has also leveraged her skills and experience in accounts, business development, and strategy to secure and grow strategic partnerships with clients such as Stripe, BlackRock, Hightail, and Primer.AI. She is always looking for new and innovative ways to connect with audiences, deliver value, and solve problems. Carla is a proud alumna of Seth Godin's altMBA program, and a recipient of several honors and awards for her leadership, community service, and professional achievements.