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A revenue-driven executive with 20+ years of eCommerce experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. I can develop and execute highly effective and measurable user experience strategies to drive site performance metrics. I can also build successful and passionate eCommerce teams, manage process improvements, and grow eCommerce adoption. I am a proven leader that can create strong partnerships with business stakeholders and cross-functional teams that lead to a compelling Customer Experience (CX). I strive to be a crystal-clear communicator, both in writing and in person, whose experience can translate multiple data points into strategic eCommerce recommendations. Cross-functional experience includes:
• eCommerce Product Manager
• eCommerce Roadmap Development
• Global eCommerce
• Product Information Management (PIM)
• Conversion Rate Optimization (CRO)
• Merchandising Strategy
• SEO & SEM
• Customer Experience (CX)
• Customer Journey Mapping
• UI/UX Management
• A/B Testing
• Digital Marketing Campaigns
• Email Marketing & Content Marketing
• Building eCommerce Teams
• Vendor & Partner Management
• eCommerce KPIs & Analytics
DIGITAL SKILLS:
AbanteCart, Adobe Creative Cloud (XD, Photoshop, Acrobat, Illustrator, Dreamweaver), Arastta ECommerce, Asana, BigCommerce, Bootstrap, Brightcove, CMS, CRM, CSS, cubecart, DAM, Drupal, Expression Engine (CMS), Facebook Ads, Figma, Font Awesome, Google Ads, Google Analytics, Google Tag Manager, Hot Jar, HTML, Hubspot, IBM WebSphere, JIRA, Joomla!, Litmus, LivePerson Chat, Loaded Commerce, Magento, MailChimp, Microsoft Office, MySQL, OpenCart, Oracle ATG/Commerce, Oracle Endeca, PIM, PayPal, Pimcore, Pirate Ship, Plesk Web Server Management, PrestaShop, ReachMail (ESP), Responsive Email Design, SAP Hybris/Commerce Cloud, SASS, SendGrid, ShipStation, Shopify, Shopware, Sketch, Square (Payments), Squarespace, Sylius Commerce, SugarCRM, Survey Monkey, SuiteCRM, thirty bees eCommerce, vTiger CRM, WIKI, Wix Stores, WordPress, X-Cart, X2 CRM, CPanel Server Manager, inVision (Mockups), ZenDesk, Zen Cart