carol shim

Accomplished, metrics-driven, marketing professional with a proven track record of success in providing executive leadership, demand generation, and talent development. Experience in contributing to recurring revenue growth opportunities has resulted in an exceptional and broad-based knowledge of channel and multi-vertical marketing strategy in the competitive SaaS cloud solutions business and insurance industries. Extensive experience in leading go-to-market strategies for both B2B and B2C products and services. Continually focused on implementing contemporary marketing methodologies and practices that balances the cost of delivery against customer demand, fostering new business and growth.