Carolyn Walker

Senior business and marketing executive with extensive experience building revenues and maximizing market competitiveness for multi-million and multi-billion corporations. Increase profit margins and reduce costs, tactically negotiate with vendors and clients. Analyze P&Ls and industry trends, design and launch strategic sales, marketing, business development, and incentive campaigns. Identify and capitalize on lucrative opportunities, establish and maintain partnerships with key alliances. Lead cross-functional teams, achieving and exceeding objectives.

Specialties:
Strategic Marketing
Integrated Marketing
Branding/Brand Portfolio Strategy and Management
Social Media/New Media
Sales & Business Planning
New Product & New Business Development
Digital Marketing & Advertising
Promotions & Merchandising
Consumer & Employee Incentive Program Design
Leadership
Tactical Relationship Building
Negotiations
PR & Trade Shows
Presentations