Cathy Veri

I bring ideas to life. I am 100% in it for my clients, with 20 years of digital marketing, ecommerce and sales planning experience to clients. I have always valued integrity in the work, spirit in work and life, and using creative and data to build strategy and execute.

I am all about revenue marketing. I always work in tandem with sales and biz development teams, 100% focused on their sales goals. My experience has been with seven of the Top 20 B2B industrial distribution companies in the US, and with fifteen other b2b clients. I use a large range of CRM software including Hubspot, Marketo and Pardot to build marketing architecture. I am accustomed to the fast pace of PE portfolio companies.

2022: Joined The Pedowitz Group, Alpharetta, Georgia

2021: Consultant. Marketing, Software Implementation, Marketplace, Google Ads and Shopify Work. Growth consulting for an emerging 3D printing & consulting group within M. Holland Company, Northbrook, IL. PR and content writing, Berkshire eSupply, Novi, MI.

2019-21: Consultant. Clients include: computer peripherals, industrial distribution, selling to industrial, fleet, public safety and reseller channel; wholesale distribution; CPA services (iKey.com, Berkshire eSupply, Meador & Jones Accounting)

2017-18: Consultant. Clients computer peripherals, recruiting/placement and professional security (ikey.com, hcsearchadvisors.com, hlflake.com, others)

2016-17 Marketing consultant to mid-size security hardware distributor, H. L. Flake (Houston)

2015-16 Interim marketing director for two firms. Private equity portfolio companies including security hardware and PC peripherals. Newest client (2016 to present) is in the business of rugged keyboards and other customized rugged peripherals. ikey.com

2013-14: Consultant. TXL Holdings. Interim marketing director, Troxell Comm.

2012: Consultant. Cone Instruments, Solon, Ohio ( medical imaging supply cataloger and distributor.) October 2012: successfully sold to a strategic buyer after 6 months' sales growth and new marketing programs.

2000 - 2011: Consultant to Newark Electronics, Rutland Tool, Logic Solutions, Total Vending

1993- 1999: JLK Direct (NYSE: JLK)
Part of team that aggressively grew sales from $50M to $250M in four years at J&L Industrial Supply (JLK Direct), with 36 direct mail pieces/ year and over two million pieces/month mailed, in 3 countries